Bentley Motors makes new PR appointments

Crewe, 5th March 2004

Following the restructure of responsibilities in PR, Bentley Motors is delighted to confirm the following appointments to two new PR positions.

Martin Broomer – Head of Product Communications
With effect from the end of March, Martin Broomer will be joining Bentley Motors from Jaguar. Martin has more than two decades of experience in PR in the luxury sector, and is regarded as a highly competent and approachable professional by both his peers and the media. Martin will lead the company’s Global Product PR activity and further enhance the image of Bentley products in the marketplace.

Janette Green – Head of Lifestyle Communications
From 1st March, Janette Green has been appointed as Head of Lifestyle Communications. Moving from her role managing PR for the UK and Middle East, she has already created a strong lifestyle presence for Bentley in the UK. In this new role, Janette will take a worldwide perspective on lifestyle media, in a capacity which is unique in the industry. Janette will lead the development of relationships and activities with both lifestyle media and brand partners with a clear focus on generating a positive image in global lifestyle press.

The recruitment process to fill the third role, Corporate Communications, is well advanced and the appointment will be announced in the near future.