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Organisational Announcement

Crewe 19th January 2004

Building upon the successful launch of Continental GT, Bentley is now set for a major business turnaround during 2004 and 2005. We continue to review all aspects of our business to ensure that we optimise this progress.

In light of this we have undertaken a fundamental review of our communications processes. From 1st February 2004 Adrian Hallmark, Member of the Board, Sales & Marketing, will assume direct responsibility for both Public Relations and Sales & Marketing activities.

This change will enable us to integrate Marketing and PR activities to maximise their impact and enable us to realise synergies between these two key externally facing business areas.

Within PR three operational roles will report to Adrian, responsible for Product, Corporate and Lifestyle PR worldwide. This will enable us to simplify and streamline our communication processes worldwide.

As a result of these changes, Worldwide Communications Director, Sarah Perris, has decided to leave the Company. In the four years Sarah has been with Bentley she has led the PR Department through the transition from Rolls-Royce & Bentley Motor Cars to Bentley Motors; enhanced our reputation and image in the press through our Le Mans programme and successfully launched Continental GT and Series 2 Arnage to the press. The Company wish her the very best for her future career.

 
 
 
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