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Bentley leaves Le Mans for
2004
Crewe: 17th October 2003
When Bentley announced its return to Le Mans in
late 2000, it was clearly stated that it would
be a three year programme with victory the only
aim. After two years development, during which
the Bentleys proved to be fast and reliable, outright
victory was achieved on schedule and as hoped
for in June this year. As a result, Bentley Motors
confirmed today that Bentley would not be returning
to Le Mans in 2004 although the company will continue
to review its position.
Said chairman and CEO Franz-Josef Paefgen:
Le Mans is part of our rich heritage and is very
important to us. It has also helped us revive
the unique spirit of Bentley and it has created
a new motorsport heritage for the marque, but
when we announced our return in November 2000
we always said this would be a three year programme.
In the past three Le Mans we have been more successful
than we could have dreamed, culminating in first
and second places for the Bentley Speed 8 at this
most famous of races this year. This has provided
an excellent boost for our image and a successful
communications platform for the introduction of
the Continental GT, which has been launched to
great acclaim.
He continued: "I'm not saying we are leaving
motorsport for good, and we will certainly continue
to review our position. But being pragmatic, all
our efforts need to be concentrated on the next
phase of our regeneration, and our priority is
delivering a new range of Bentleys to our rapidly
expanding customer base".
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